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ADV EventsTrade ShowsEICMA International Motorcycle Exhibition - Nov. 9-12, 2017

EICMA International Motorcycle Exhibition – Nov. 9-12, 2017

 The most influential motorcycle expo in the world held in beautiful Milan.

Published on 09.26.2016

The EICMA International Motorcycle Exhibition, held in Milan, is the only platform in the world capable of illustrating all the different aspects of the two-wheeler world. It is amply confirmed as the world event that attracts most visitors, trade and press, so much so as to guarantee a higher visibility than any other event of this sector.

The EICMA International Motorcycle Exhibition and the city of Milan, together with Italy, boosts a vision of present and future. This event and its location confers prestige and shows two-wheel vehicles as the protagonists of a new concept of mobility. This mix of elements adds up to a trade exhibition that fulfills both B2B and B2C objectives, enabling producers to reach a wide and highly diversified target.

The expo is an important forum and meeting point, capable of presenting themes that go well beyond those strictly relating to two-wheelers. It is focused on the requirements expressed by society as a whole, even through the influence of other sectors.


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In 2014, the event’s organizer, EICMA, will celebrate its first 100 years. To give you an idea of the figures, EICMA’s 100 years mean:

Area covered > 2,000,000 m2
Exhibitors present> 28,722
Countries of origin 40
World debuts > 5,000
Riders who performed at MotoLive> 3,200
Races> 86
Sporting events> (Rosa d’Inverno; Pedalata Azzurra; 6 days of Milan)
Visitors > 25,000,000

The number of visitors at this event is the same as the sum of the populations of Austria, Switzerland and Portugal.

To see full event details click here.

Author: ADV Pulse Staff
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