KTM has released its sales figures for the first half of 2025, reporting 100,391 motorcycles sold to customers. The update comes as the company continues internal restructuring aimed at stabilizing operations and addressing recent financial difficulties.

While the sales figures reflect a decline from the same period in 2024, when approximately 147,496 motorcycles were sold—itself a troubling drop from 2023— KTM says the latest report “exceeds its own expectations” given the challenges the company has faced. 

“The last six months have shown that the support of the motorcycle community for the KTM brand is unbroken,” says CEO Gottfried Neumeister. “Over 100,000 motorcycles sold in a challenging first half of the year show that our bikes remain popular all over the world and that we are back on the right track.” 

In addition to customer sales, KTM reported 50,286 units delivered to its dealer and importer network further stating that “demand for all brands is high globally.” The orange manufacturer also stated they have significantly reduced its inventories and fully reactivated its supply chain as part of efforts to restore operational stability

As the brand pushes forward after a turbulent period marked by widespread layoffs and repeated production halts, KTM has also announced they have resumed hiring, particularly at its headquarters in Austria. Accordingly, Neumeister emphasized the role of employees in KTM’s recovery, stating that the brand’s renewed momentum hinges on staffing its global operations. In addition, support with relocation and regional integration is being offered to international applicants.

Customers As The Focus

KTM says they are increasing its reliance on direct customer input as part of its broader strategic focus on product quality and long-term sustainability. As such, the company has launched several initiatives aimed at collecting feedback and improving rider engagement.

One of the more structured efforts is the Orange Board, a panel of 15 motorcycle owners selected from over 5,000 applicants. The group was formed to meet regularly with KTM management to provide perspectives on product development, service experiences, and evolving industry expectations. According to company officials, the panel’s feedback is circulated across departments and used to inform future decision making.

KTM has also introduced the Dealer Excellence Center, designed to support the global dealer network with improved service training and operational resources. The initiative is intended to strengthen responsiveness to customer concerns at the point of sale.

In addition to these formal channels, KTM continues to promote its Orange Blood rider program, which encourages owners to share experiences and participate in events. While primarily focused on brand connection, the program also serves as an informal feedback mechanism.

“Only if we put the customer at the center of all our actions and focus on quality and differentiation, will it be reflected in the future economic success of our company,” concludes Gottfried Neumeister.