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ADV BikesAJP Announces Expansion in US and Arrival of the PR7

AJP Announces Expansion in US and Arrival of the PR7

AJP finally bringing their long-awaited PR7 Adventure Bike to US shores.

Published on 02.02.2017

With new unit sales in 2016 up 62% over the 2015 calendar year, the Portuguese bike manufacturer, AJP, has signed 17 new dealerships to its existing US base. The expansion of their dealer network results in a total of 26 authorized AJP dealerships, now spread throughout the country. In addition, the parts and accessory division is expanding as well with a total of 24 AJP branded hard parts and garments now available for purchase.

For the 2017 model year, AJP has already added 2 new models to its lineup. With the addition of the new “Extreme” model variations based on the PR4 and PR5 platforms, AJP now has a total of 5 enduro models available for the US consumer.

AJP PR7 Adventure Motorcycle


“Looking further forward into this year, our projections for 2017 sales have us increasing another 40% in new unit sales and signing an additional 10 to 15 new dealers as well,” says AJP.

Arrival of AJP PR7 on US shores

AJP PR7 Adventure Motorcycle

AJP has recently released into the European marketplace their new 600cc Adventure bike, the PR7. The bike was first shown in its final production form back in 2015 with promises of an arrival to US shores in the coming year. Yet, 2016 came and went with the PR7 still not hitting US showrooms. Now with demand ramping up in the US, AJP has officially announced the arrival of the much-awaited bike in the Fall of 2017 as a 2018 model.

AJP PR7 Technical Overview

AJP has designed the PR7 for the off-road enthusiasts in the Adventure Touring motorcycle segment. The AJP PR7 is equipped with top-shelf suspension components, sporting a massive inverted front fork with full adjustability, stout 48mm internal tubes and a generous 11.8 inches (300mm) of travel. On the rear, the cast aluminum swing arm is a trademark of the brand and the progressive linkage takes advantage of the fully-adjustable piggyback rear shock, which offers 11.0 inches (280mm) of travel.

Overall dimensions are compact and provide good ergonomics for stand up riding. An under seat tank keeps mass centralized and the bike maintains a narrow profile, while still offering 4.5 gallons (17 liters) of fuel capacity.

AJP PR7 600cc Engine built by SWM
The AJP PR7 is now powered by a 600cc SWM unit rather than the 660cc Yamaha based unit in the prototype.

At the heart of the PR7 is a 600cc single-cylinder engine produced by Italian manufacturer SWM (the same 600cc single cylinder used in the Husqvarna TE630 until 2013). This is a compact, light and modern unit, equipped with a balance shaft (to reduce vibration) and a six-speed gearbox, allowing for full use of the strong but smooth power produced by the dual overhead cam, four-valve, liquid-cooled single.

For more information visit


Type: Single cylinder, 4 stroke, 4 valve, liquid cooled, DOHC
Bore X Stroke: 100 x 76.4 mm
Displacement: 600cc
Compression Ratio: 12.4:1
Lubrication: Wet sump
Fuel System: EFI 45mm throtle body
Starter: Electric
Clutch: Oil bath, multidisc
Transmission: 6 Speed
Frame: Composite – aluminum / steel
Seat Height: 36.2 in. (920mm)
Wheelbase: 60.6 in. (1540mm)
Ground Clearance: 12.6 in. (320mm)
Fuel Tank: 4.5 gallons (17 L)
Front Tires: 90/90 – 21”
Rear Tires: 140/80 – 18”
Front Suspension: Fully-adjustable upside-down telescopic fork 48mm
Rear Suspension: Fully-adjustable AJP progressive linkage, Sachs Piggyback shock
Suspension Travel: 11.8 in. (300mm) Front / 11.0 in. (280mm) Rear
Front Brake: 300mm Single Floating Disc with 2 piston caliper
Rear Brake: 240mm Single Disc with single piston caliper
Wet Weight: 364 lbs. (165 Kg)

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Author: ADV Pulse Staff

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Bob Gardner
Bob Gardner
February 4, 2017 4:56 pm

Hmmm, no luggage, no subframe? I’ve contacted AJP with this message:

“Hello: There’s *no* mention of soft or hard luggage for the PR7? You’re going to release an “Adventure” cycle without luggage? I’m also interested in the subframe to carry luggage, but no mention of that either. Some details about these, please.

Jaime Ramos
Jaime Ramos
February 15, 2017 7:16 am
Reply to  Bob Gardner

Hello, i’m writing from portugal, and i know AJP is doing some R&D to install hard panniers , but for now the only option is to use some luggage like giant-loop or other soft luggage.

AJP Announces PR7 Rally 600 Coming to US Shores - ADV Pulse
August 24, 2017 1:56 pm

[…] about the US arrival of the PR7 Adventure model? Seems like we’ll have to wait for it even longer than the promised 2017 arrival. […]

The PR7 is officially coming to the U.S.
August 25, 2017 7:36 am

[…] Don't hold your breath your gonna pass out before it gets here.What about the US arrival of the PR7 Adventure model? Seems like we’ll have to wait for that one even longer than the promised 2017 arrival. […]

Kyle Pendergrast
Kyle Pendergrast
December 5, 2017 12:22 pm

I am definitely interested to see the reliability and possible hp figures with some aftermarket goodness. Crash protection? Warranty? I’m looking for a lighter replacement for the KLR and the PR7 sales pitch fits the bill.

ADV Pulse
ADV Pulse
December 8, 2017 3:36 pm

Unfortunately AJP has brought the PR7 as an off-road only model. They are still trying to bring a street legal version but it might take a while. More details here


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