The allure of Baja resonates worldwide among adventure riders, fueled in large measure by the legendary 1000-mile epic race that takes its name from the Mexican province known as Baja California. A new short film — Lost and Found: Baja, by Dana Brown — follows a group of riders as they experience the unique scenery, architecture and people of this landscape.

Dana Brown is the director of the Baja 1000 documentary “Dust to Glory” and son of Bruce Brown, the filmmaker whose film “On Any Sunday” revolutionized the sport of motorcycling in 1971.

In 1965 Bruce Brown and his friend journeyed down the Baja Peninsula when it was still an uncharted land.

In 1965 Bruce and a friend embarked on a Baja motorcycle trip, two years before the first running of the Baja 1000, when it was still an uncharted land with no paved roads. More than 50 years later, Dana returns to follow in his father’s tracks on a journey down the Baja Peninsula.

The film weaves a deeply personal narrative of his own journey to this land of surf, sand and sun. Liberally laced with the thrills and spills of this magical ride, the video also attempts to define the essence that makes men and women fire up a motorcycle, and go chase dust in this inhospitable land.

“Today the adventure remains, the tradition is still alive in a place that defies time.” -Dana Brown

While the stunning videography, edited magnificently, and the evocative soundtrack help bring alive the splendor of Baja, it’s the honest emotions of the riders, and the change in them, that immortalize this paradise that is both primeval and modern. In short, it’s the kind of film that makes you want to crack open a Tecate after a long day’s ride and watch the sun set over a cactus-lined horizon.