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ADV News16 Don’t Miss Black Friday/Cyber Monday Sales For Adventure Riders

16 Don’t Miss Black Friday/Cyber Monday Sales For Adventure Riders

Save some coin on many of your favorite ADV products this Thanksgiving.

Published on 11.25.2020

Thanksgiving this year might not be the full-sized family fest we’re used to, but the huge sales that punctuate the weekend – Black Friday, Small Business Saturday and Cyber Monday – are just as enticing as ever. Below we’ve curated some awesome sales and discounted products pointed at deserving adventure riders. Because c’mon! We all deserve an indulgence or two for just surviving this wild and crazy year. 

Please note that any sales that begin on Black Friday won’t show up on the websites until Friday.

Lone Rider

Lone Rider offers a line of motorcycle armor, luggage and tents tuned to provide a reliably awesome ADV experience, and during the company’s Black Friday sale you can gear up at deep discounts. Want to go all in? Check out the “Travel the World” bundle, which includes a 9-piece luggage set along with Lone Rider’s fan favorite MotoTent at 30% ($720 savings). A second bundle offers the 9-piece luggage set at a 25% discount ($450 savings). Almost everything in the line, including all luggage, MotoArmor kits, MotoTent, and the compact ADV tent, carry a 20% discount when purchased separately. Sale starts on Thanksgiving and runs through 11/30. To add to the fun, Lone Rider is unveiling some brand new products alongside its sales so make sure to check the website on 11/26 for details. 



One of the original purveyors of adventure-focused riding gear, SW-MOTECH was founded back in 1999 by a trio of passionate riders. Today it’s a powerhouse selling gear and parts and accessories including luggage, crash protection and navigation tools. Beginning on Black Friday and continuing though Cyber Monday you’ll find many of this company’s goods offered at a 15% discount, including on the EVO line of tank bags, panniers and tail packs. The Evo line is unique in that the tank and tail bags connect to the bike via patented quick-lock docking rings that stay with the bike. To further celebrate the holiday SW-MOTECH will be launching a new “Pro” line of luggage that uses a ring system with a new magnet alignment assist feature as well as a whole new line of bags, including versions that use straps instead of the ring system. 

Wolfman Luggage

Family-owned and operated Wolfman Luggage, has become a pillar of the industry, well known for its convenient, durable, feature-packed soft luggage systems. This holiday Wolfman is going all in on a “GreyThursday/BlackFriday/Small Business Saturday/Cyber Monday” sale featuring six bestseller items at 15% off. These include that Blackhawk waterproof Tank Bag, B-Base “Unrack” foundation system for quick-release mounting of Wolfman rear luggage systems, waterproof Zippered Expedition Duffel, Pitkin Pole Bag, Waist Belt Base for the Tincup Pocket (a small waterproof stash bag for essentials you want to keep on-hand, but sale is for the base only) and the Wolf Tote, literally a tote bag made with expedition-level materials and construction. Additionally, Wolfman currently has a limited supply of its colored 303 Rollie duffles selling at fire sale prices, in case you want to complete a colored set. 


Fast-growing European design house REV’IT! will be marking 15% off their entire catalog of premium motorcycle technical gear Friday Nov 27th through Tuesday Dec 1st. This huge sale is valid in-store and online at participating dealers only, including retail giant Revzilla. You’ll be able to choose from motorcycle jackets and pants for all season for both women and men, including a newly updated Gore-tex line. The Expedition H2O boots are included in the sale as well as REV-IT!’s extensive line of gloves for all seasons. Revzilla itself is celebrating Black Friday Week, which features multiple new deals every day. If you’re looking for a local or storefront REV’IT! dealer, click here

Black Dog Cycle Works

Known for its rugged skid plates and high traction foot pegs, Black Dog is offering some pretty good deals for Black Friday including $30 off select skid plates, $20 off select footpegs and $20 of rear racks (excludes already discounted items). At this writing we don’t know which items will be discounted so check out the website beginning Friday for deals that will continue through Monday. 


When you purchase Rabaconda’s ADV Tire Changer Kit this holiday weekend it will include a free shop mat, for a total of $143 in discounts. We’ve reviewed this kit and found it of great value and quality. It has since become an essential element in our own shop. The Kit includes the 3-minute tire changer unit, PRO tire iron set, 2 x 17-inch tire spoon, 12-18mm spindle, 28mm adapter and a 58mm adaptor for BMW GS shaft drive type wheels as well as the branded mat. Follow this link for the deal. 


This legendary company has been selling high-quality motorcycle covers, luggage and rainwear since 1972. Today, it creates a raft of products that span many classes of motorcycle, among them, plenty some terrific items designed specifically for adventure bikes and their riders. Some of our favorites include the Trails End tank and tail bags and especially the roomy, durable Hurricane waterproof Adventure Tank Bag. From now until November 30th Nelson-Rigg is offering a generous 15% off site-wide on in-stock items using the code: NRBF

Twisted Throttle

While it might be a massive parts house, dealing with Twisted Throttle alway feels personal thanks to a customer service team made up of passionate motorcycle enthusiasts. To kick off the giving season Twisted Throttle is offering brand-wide discounts on products from DENALI Electronics aftermarket lighting and horns, DrySpec modular, waterproof luggage, R&G bike armor and accessories, Scottoiler chain oilers, NoNoise ear plug systems, Mitas Tires, InView lighting for helmets, Desert Fox foldable fuel storage and TechSpec tank grips. However, we can’t reveal the discount percentages until the sale begins on Thanksgiving day so you’ll have to check back here or go straight to Twisted Throttle on Thursday.  

Rocky Mountain ATV/MC

Mail-order house Rock Mountain ATV is having limited time sales on a variety of items ranging from boots to goggles to CBD Gummies to help relieve post-ride aches and pains, though you’ll have to keep checking the site, since some of the sales are already on while others will be popping up over this holiday weekend. One of the deals that stands out is 30% off Atlas Air Neck Braces (now through 11/30). The Air, which comes in a variety of colors and graphics, has recently received a complete redesign. New features include an impressive low weight of just 1.3lbs, redesigned, more ergonomic frame shape to reduce brace movement and improve fit/range of motion, simplified Easy Open release system, stronger and stiffer long travel front suspension and back supports that appear smaller but increase surface area. 

Clearwater Lights

One dark night in 2008 Clearwater Lights founder, Glenn Stalky, was winding down a mountain road at 80 mph when the worst happened: the dreaded deer was revealed by his Yamaha FJR’s headlights, but too late for him to avoid hitting it. In the shaky moments that followed the deer strike Glenn, an audio engineer at the time, decided he wanted to address this ever-present danger. And boy did he, with his company today being the leading brand in auxiliary lighting for motorcycles. For the holiday, Clearwater is offering 15% off full kits for any bike through 11/19. A full kit consists of a set of lights including all brackets and hardware. Use code: BLACKFRIDAY2020.

Mosko Moto

Everyone’s favorite moto-bloggers-slash-kit-magicians, Team Mosko Moto, is offering 10% off everything on its site as well as free global shipping from now through 11/30.  That could add up to $110 in savings on Mosko’s popular Basilisk jacket and pants, or $182.50 on the Reckless 80L Revolver luggage set. The site is brimming with great options for armor and cool causal wear too. Even if you’re not in the mood to shop, browsing Mosko’s fun and inspirational blog page is a great way to relax over the holidays. 

Moto Machines

When it comes to customizing your adventure bike, Moto Machine is a one-stop shop, offering thousands of products to fit over 700 bikes models, and from 11/27 through midnight 11/30 you can enjoy site wide savings for 15% (excluding ZARD exhaust products). It’s very easy to browse by your bike model, or by brand, and there’s even an online service to guide you through installation procedures. Whether you’re shopping for a touring windscreen for your Africa Twin, waterproof panniers for your KTM or a Scorpion Exhaust system for your Yamaha Tenere you can feel great about supporting this family-owned, Virginia-based business. No coupon code required. All prices are automatically marked down 15% at checkout. 


REVER, the original motorcycle route planning and tracking app, is having what it calls its Black Friday(s) Sale, “because one Friday isn’t enough.” The sale, which lasts through 12/11, is for 50% off an annual Pro membership, a very slick deal. As we’re sure you know, basic REVER with its live maps of motorcycle-friendly roads is free to use, but the Pro upgrade is a game changer. With it you get access to offline maps, weather alerts, route building, live GPS tracking, friend locator, turn-by-turn navigation and more. There are also association discounts with Eagle Rider, Doubletake Mirrors, Klim, Twisted Road, The Dryt campsite finder app, and Butler Maps. With the discount your annual $24 per year. No brainer, right? Use code BlackFri20 when signing up on the REVER website.

Butler Motorcycle Maps

These beautifully made, waterproof, tear-resistant maps make a great gift for anyone who feels passion for The Road and understands the satisfaction of holding a physical map in your hands. Best of all the maps are made specifically for riders, by riders, and highlight routes and stops that make for the most memorable day rides and trip experiences. There are specific maps for roadies (G1) and adventure riders (BDR). Beginning on Black Friday, Butler is offering discounts on gift bundles. For example, you can pick any six maps for $60 ($30 savings), or we like the Bucket List collection, though pricey at $525 ($165 savings), because it includes 21 G1 (paved roads) maps, 10 BDR maps (off-road) and 10 BDR DVD off-road documentaries, all beautiful packaged with leather maps cases and a custom wooden box. See all deals here.

Giant Loop

Back in 2008, Giant Loop pioneered the original horseshoe-shaped motorcycle saddlebag design so many manufacturers are trying to replicate today. In 2020 Giant Loop’s “biomorphic” luggage sets, designed specifically for adventure and dual-sport motorcycles, are more practical and durable than ever before and a great addition to any adventure traveler’s arsenal. This year, Giant Loop is offering several deals for Thanksgiving including $50 off the SPOT Gen3, $100 off on the Garmin inReach Mini, 20% off Pronghorn Straps, 10% off Luggage Kits, and more. There is also free shipping on orders over $39 and they are giving away a t-shirt on every order over $99. Yes, we know it’s only a t-shirt, but it’s a choice of two extremely cool retro-style t’s, making it a certifiable deal.  Check out the gratitude sale here.

Cycle Gear

If motorcycling has a in-store shopper’s Shangri-La it has to be Cycle Gear, with its deeply stocked showrooms, dressing rooms for trying on gear and a generous return policy if said gear doesn’t work for you once on the road. And while deals are pretty much a constant feature of Cycle Gear’s branding there are some pretty great Thanksgiving week sales already going on. From the company’s sea of products this stocking stuffer-style DYNAPLUG Micro Inflator V2 Air Pump Compressor stood out as a must-have for adventure riders. Firstly, it’s tiny (3.9″ L x 3.6″ W x 1.6″ H), which is awesome, but it delivers an inflation rate of 0-36 psi in 3-5 minutes (depending on tire size). Not a bad item to stuff into your kit if you don’t already have a compressor or want a backup. And right now, the Micro Inflator is 45% off, making it $29.99 (note it requires an SAE quick disconnect battery harness, typically under $20, but sold separately).

Author: Jamie Elvidge

Jamie has been a motorcycle journalist for more than 30 years, testing the entire range of bikes for the major print magazines and specializing in adventure-travel related stories. To date she’s written and supplied photography for articles describing what it’s like to ride in all 50 states and 43 foreign countries, receiving two Lowell Thomas Society of American Travel Writer’s Awards along the way. Her most-challenging adventure yet has been riding in the 2018 GS Trophy in Mongolia as Team AusAmerica’s embedded journalist.

Author: Jamie Elvidge

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