With production of the new TF 250-X Motocross bike well underway and the announcement of the all-new Scrambler 400 X model among other new releases, Triumph is taking its brand new lineup on a tour across the US. Each “British Invasion” tour stop gives guests an exclusive, up-close preview of the much-anticipated machines during an entertaining evening experience with Triumph staff.

To give fans plenty of opportunities to catch the new models, Triumph has planned 20 stops (see below) from January to February. At every event, Triumph enthusiasts will gather for an exclusive one night only first look at the new 2024 models, before they hit dealers, while also enjoying live entertainment, light food and beverages.

The British Invasion Tour will feature a curation of Triumph’s model year 2024 motorcycles, including:

All-New TF 250-X

Developed entirely by Triumph in close collaboration with racing champions that include Ricky Carmichael and Iván Cervantes, the new four stroke competition model is an all-new ground-up design. The performance racing powertrain and aluminum chassis are ultra compact and light, with all the best components on the market, already fitted out of the crate.

All-New Speed 400 & Scrambler 400 X

The Speed 400 joins Triumph’s modern classic line-up, the Speed Twin 900 and 1200 while the Scrambler 400 X takes its rugged design cues from the Scrambler 900 and 1200, with an off-road pedigree that goes back to the first factory Scramblers of the 1950s.

Designed from the ground-up with a brand new single-cylinder, four-valve, liquid-cooled engine platform at their heart, these new models are designed to deliver a fun, agile, and confidence-inspiring ride for riders of all experience levels. 

Updated Scrambler 1200 XE & All-New Scrambler 1200 X

The refreshed Scrambler 1200 XE hits the road in the new year sporting updates including the latest-generation Brembo Stylema calipers, new Showa suspension with enhanced adjustability, enhanced styling details, and improved touring capability. Built to be more accessible, the Scrambler 1200 X has a seat height of 32.3”, reduced to 31.3” with the accessory low seat, and dedicated specification at a more competitive price.

Fully updated Tiger 900 Rally Pro & GT Pro

Delivering more power, torque, capability, and comfort for 2024, the new line-up includes the Tiger 900 GT, GT Pro, and Rally Pro, each providing a significant step-up in performance and specification.

All-New 660 Daytona

Based on the Trident 660, the newly-unveiled middleweight 600 Daytona Sportbike offers a more powerful 660cc triple-cylinder powerplant boasting a claimed 94 horsepower and 51 ft-lbs of torque. “The 660 has all the attitude and agility you’d expect from the Daytona name, and brings with it the thrilling, usable, real-world performance, and all-day comfort that riders today are looking for,” explained Triumph Chief Product Officer Steve Sargent. 

New for 2024 Special Edition Models

Celebrated as the ultimate café racer since 1964, the Triumph Thruxton will finish its final production run. In a fitting farewell to this award-winning motorcycle, Triumph has unveiled the Thruxton Final Edition, an exclusive motorcycle with solid specification, performance, capability, and timeless style.

Available for one year only, the new Triumph Stealth Edition models are an exclusive collection of eight Bonneville motorcycles. Each model features its own unique tank design which showcases a hand-painted finish that intensifies in the light to reveal vivid color.

Current tour dates include:

• Los Angeles, CA – January 9th
• Seattle, WA January 13th
• Portland, OR January 14th
• Oakland, CA January 16th
• Denver, CO January 19th
• Washington, DC January 23rd 
• Philadelphia, PA January 24th
• New York, NY January 25th
• Newark, NJ January 26th
• Boston, MA January 27th
• Detroit, MI January 30th
• Minneapolis, MN February 1st
• San Diego, CA February 9th
• Phoenix, AZ February 10th
• Austin, TX February 13th
• Dallas, TX February 14th
• Houston, TX February 15th
• Atlanta, GA February 17th 
• Miami, FL February 20th
• Orlando, FL February 21st

Adam VanderVeen, Marketing Director for Triumph Motorcycle America said, “With a line-up like Triumph is bringing for 2024 the time is right to host a series of new model release parties like only Triumph can, because every one of these game-changing new motorcycles deserves to be showcased. In addition to offering enthusiasts the chance to see the latest new models, the best part of these tour events is creating a premium brand experience for our owners and fans to come out and enjoy an evening together as a Triumph community.” 

For more details and to RSVP go to www.triumphmotorcycles.com/for-the-ride/events