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ADV NewsHarley Davidson Joins Backcountry Discovery Routes As OEM Sponsor

Harley Davidson Joins Backcountry Discovery Routes As OEM Sponsor

The BDR will showcase the Pan America's off-road chops in upcoming expeditions.

Published on 04.19.2024

Almost two years after teaming up with e-motorcycle manufacturer Zero, Backcountry Discovery Routes (BDR) has announced that Harley-Davidson has joined their ranks as the newest OEM sponsor. The multi-year partnership will focus on showcasing Harley-Davidson’s support of BDR’s mission to preserve off-road riding opportunities while also promoting the capabilities of the brand’s Pan America adventure motorcycle for rugged exploration.

BDR announces Harley-Davidson as its newest OEM sponsor.

Throughout the partnership, the Pan America will be integrated into the landscape of upcoming BDR films. With a shared commitment to creating riding opportunities that foster positive economic impact in rural communities, guest riders from Harley-Davidson will join the BDR team on the upcoming Big Bend, Texas BDR-X (to be released in 2024) and on two additional BDR routes to be released in 2025.

BDR announces Harley-Davidson as its newest OEM sponsor.

“Harley-Davidson has always offered its riders the freedom of the open road,” said Inna Thorn, BDR Executive Director. “And now with Pan America’s suitability for long-distance exploration and rugged terrains, H-D fans and ADV enthusiasts have a compelling and capable option perfectly fit to adventure beyond paved roads and explore the gems of the BDR’s.” 

BDR announces Harley-Davidson as its newest OEM sponsor.

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In addition to featuring the latest Pan America motorcycle models in expedition documentary films, as part of the partnership BDR will showcase the 2024 Harley-Davidson Pan America 1250 Special motorcycle at upcoming BDR events, including the Annual BDR Adventure Ride Weekend in Tonopah, Nevada on May 16-19, and the TouraTexas Rally at Austin Moto Adventures, on October 24-27 held just outside Austin, TX. The TouraTexas Rally will also mark the public release of the Big Bend BDR-X project and documentary film, streamed live on YouTube from the rally.   

Photos by Miguel Santana

Author: ADV Pulse Staff
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Alex Bub
Alex Bub
April 19, 2024 4:07 pm

At a past H-D stockholders meeting I suggested they put a kiosk in every H-D dealership where riders can download interesting street routes, ADV routes/trails, and even dirt bike/ATV riding areas. It would be inclusive and get non H-D riders into the dealership, even if there ride was a KTM EXC.

Feet in the door could bring future sales of there product including the Pan America. Or whatever else they may have in the future (electric dirt bike?). l am a retired H-D senior engineering project lead and an avid dirt rider/racer/instructor.

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