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ADV NewsHarley Davidson Joins Backcountry Discovery Routes As OEM Sponsor

Harley Davidson Joins Backcountry Discovery Routes As OEM Sponsor

The BDR will showcase the Pan America's off-road chops in upcoming expeditions.

Published on 04.19.2024

Almost two years after teaming up with e-motorcycle manufacturer Zero, Backcountry Discovery Routes (BDR) has announced that Harley-Davidson has joined their ranks as the newest OEM sponsor. The multi-year partnership will focus on showcasing Harley-Davidson’s support of BDR’s mission to preserve off-road riding opportunities while also promoting the capabilities of the brand’s Pan America adventure motorcycle for rugged exploration.

BDR announces Harley-Davidson as its newest OEM sponsor.

Throughout the partnership, the Pan America will be integrated into the landscape of upcoming BDR films. With a shared commitment to creating riding opportunities that foster positive economic impact in rural communities, guest riders from Harley-Davidson will join the BDR team on the upcoming Big Bend, Texas BDR-X (to be released in 2024) and on two additional BDR routes to be released in 2025.

BDR announces Harley-Davidson as its newest OEM sponsor.

“Harley-Davidson has always offered its riders the freedom of the open road,” said Inna Thorn, BDR Executive Director. “And now with Pan America’s suitability for long-distance exploration and rugged terrains, H-D fans and ADV enthusiasts have a compelling and capable option perfectly fit to adventure beyond paved roads and explore the gems of the BDR’s.” 

BDR announces Harley-Davidson as its newest OEM sponsor.


In addition to featuring the latest Pan America motorcycle models in expedition documentary films, as part of the partnership BDR will showcase the 2024 Harley-Davidson Pan America 1250 Special motorcycle at upcoming BDR events, including the Annual BDR Adventure Ride Weekend in Tonopah, Nevada on May 16-19, and the TouraTexas Rally at Austin Moto Adventures, on October 24-27 held just outside Austin, TX. The TouraTexas Rally will also mark the public release of the Big Bend BDR-X project and documentary film, streamed live on YouTube from the rally.   

Photos by Miguel Santana

Author: ADV Pulse Staff

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Alex Bub
Alex Bub
April 19, 2024 4:07 pm

At a past H-D stockholders meeting I suggested they put a kiosk in every H-D dealership where riders can download interesting street routes, ADV routes/trails, and even dirt bike/ATV riding areas. It would be inclusive and get non H-D riders into the dealership, even if there ride was a KTM EXC.

Feet in the door could bring future sales of there product including the Pan America. Or whatever else they may have in the future (electric dirt bike?). l am a retired H-D senior engineering project lead and an avid dirt rider/racer/instructor.


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