KTM is entering one of the most significant transitions in its modern history as Bajaj Mobility AG — formerly Pierer Mobility AG — pushes forward with a sweeping restructuring plan that seems to be making an impact on the company’s global footprint. Now under the Indian manufacturer’s control, the first quarter of 2026 shows a company refocusing strategically, and posting some of its strongest motorcycle sales growth in years. 

According to the manufacturer’s official Q1 report, KTM, Husqvarna, and GASGAS delivered more than 40,000 motorcycles in the first three months of the year, a 125% jump over the same period last year. Revenue from motorcycles rose even faster, up more than 150%, helping lift total group revenue to €331.3 million. While EBIT and net income remain negative, the company returned to positive EBITDA for the first time in several quarters, signaling that the restructuring is beginning to take hold.

Bajaj Mobility’s restructuring is centered on a simple mandate: focus on its motorcycles and eliminate distractions. The company has already exited the KTM X‑Bow sports car business and cut the e-bicycle division, which saw revenue fall from €26.8 million to just €1 million as remaining stock was cleared. Its partnership with MV Agusta was also terminated. 

Financial stability is another pillar of the restructuring. In February, KTM completed a €550 million refinancing with an international banking consortium, allowing the company to repay a previous restructuring loan from Bajaj Auto International Holdings. Equity now stands at €350.7 million, giving the company a more secure foundation as it works through the next phases of its transformation. 

The restructuring also includes significant workforce reductions, with around 500 positions expected to be eliminated by the third quarter of 2026, primarily in administrative and middle‑management roles. At the dealer level, the company reports that inventory has been significantly reduced, easing a long‑standing burden on the network and helping restore healthier sell‑through dynamics.

One of the most notable developments is the arrival of new leadership with deep experience at BMW Motorrad. Stephan Reiff has stepped in as Chief Commercial Officer, joined by Klaus Allisat as Head of European Sales and Johann von Balluseck as Head of Global Sales. Their backgrounds signal a push toward stronger commercial discipline, a more unified global sales strategy, and a more premium‑oriented retail approach — areas where BMW has historically excelled. Their presence suggests that Bajaj Mobility is not only restructuring the company but also reshaping how KTM presents itself to the world.

For riders, the message behind all of this is straightforward. KTM is doubling down on motorcycles. With non‑core projects cut, finances stabilizing, and new leadership in place, the company appears poised to refocus on the engineering, racing heritage, and performance‑driven development that built its reputation.