ADV Pulse

NEWSLETTER
Get ADV Pulse delivered by email
Sign up for ADV Pulse Weekly

Newsletter

Get ADV Pulse delivered by email
Sign up for ADV Pulse Weekly

Connect With Us

Follow On Facebook:

ADV EventsNorth AmericaInternational Motorcycle Show Northern California - Jul. 16-18, 2021

International Motorcycle Show Northern California – Jul. 16-18, 2021

 The iconic motorcycle show evolves into outdoors festival across the U.S.

Published on 12.13.2020

The Progressive International Motorcycle Show (IMS) series is ending its 40-year stint as an indoor event to make way for a new open outdoor experience. The new format, called IMS Outdoors, trades convention centers for a festival-like outdoor tour that promises a larger and more interactive event with new activities, more demo opportunities as well as attractions planned to entertain and inspire more riders.

In addition to showcasing the latest in motorcycles and powersports, the new completely-outdoors experience will feature more two- and four-wheel demos on motorcycles and other powersports vehicles for attendees than ever before spanning both on- and off-road tracks.

IMS Outdoors will notably introduce market adjacent products into the event from electric bicycles to electric scooters and motorcycles. Moreover, as the adventure tourism market is expected to grow in the next decade, IMS Outdoors will showcase more RV products at each market stop for attendees to engage with and see what fits their adventurer lifestyle.


ADVERTISEMENT

Alongside new products at each IMS Outdoors stop, attendees can also expect a varied festival atmosphere. Entertainment will be provided all weekend-long with local artisans and musicians planned to perform each day at the event. The overall experience will also be complimented with opportunities to check out various options for craft food and drinks from different vendors.

Tickets will go on sale April 9, 2021. City venues will be announced early-2021. For the latest updates go to motorcycleshows.com.

Author: ADV Pulse Staff
ADVERTISEMENT

Related Stories

Related Stories

Comments
 0

Leave a Reply

ADVERTISEMENT

Watch: 2021 Yamaha Tenere 700 Tested

A revolution is happening in the Adventure Motorcycle category. Riders have b...

New ‘Motorcycle-Only’ Trail System Opens in New Mexico

New Mexico, known for its lofty mountains, sprawling caverns, white sand desert...

Helinox Swivel camping chair

Helinox Swivel Chair: All-New Compact Camp Chair With a Spin

The 'light is right' mantra is something we all strive to live by as adventure ...