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ADV NewsNew Program Lets Customers Build Custom Ducati of Their Dreams

New Program Lets Customers Build Custom Ducati of Their Dreams

Work directly with Ducati's designers & techs to build your own unique factory bike.

Published on 01.31.2022

Ducati has announced the launch of a new custom works program dedicated to those who want to design and build their own exclusive and unique motorcycle. Dubbed the “Unica” program, the new initiative opens the doors of the Centro Stile Ducati to customers, where they will be able to work directly with the Bologna brand’s designers and technicians to create their dream machine.

According to Ducati, each stage of the creation of the bike will be documented and will see the involvement of customers of the program, from the first sketches to the photos of delivery. Accordingly, the Ducatisti who join the program will be able to enter the Centro Stile Ducati atelier in person and check the progress of their motorcycles during periodic visits.

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Customers who enter the program work directly with Ducati’s team of designers and technicians to customize materials, colors, finishes, performance parts and more.

With the support of Ducati professionals, the customization process will be outlined, defining every detail: premium materials, dedicated finishes, special colors and Ducati Performance accessories. Each Ducati Unica will be delivered to its owner accompanied by a certificate of uniqueness.


Andrea Ferraresi, Centro Stile Ducati Director: “For some time we had been working on the launch of a project that would give Ducatisti the possibility of identifying themselves even more with their own bike, making it a direct expression of each person’s individual style. So we created Ducati Unica, a highly exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile.”

The first Ducati Unica bike in North America is a Superleggera V4. However, the program will cover any Ducati bike, including the Multistrada and Scrambler range.

In North America, the first pilot project for Unica began with the number 500 of 500 Superleggera V4, customized by request of loyal Ducatista, Dave Enders, who has owned many of Ducati’s flagship models. Enders’ request for the design was inspired by his Lamborghini Aventador SVJ. An event was hosted by the Ducati Newport Beach dealership in California to spotlight this special bike.

The level of uniqueness and high attention to detail of each Ducati Unica project mean that the company can only accept a limited number of requests each year. Ducati further explains that only those considered to be in line with the values ​​of the brand and with the stylistic standards associated with it will be selected.

One-of-a-kind requests, which are applicable to the Ducati and Scrambler range, will be available to North American clients beginning in 2023, with approximately one motorcycle per quarter taking part in the Unica program every year. Those that want to apply can do so through the Ducati North American dealership network.

Author: ADV Pulse Staff

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