REV’IT! has embarked on a new venture with the opening of its first-ever physical store. Located in Denver, Colorado, the new retail space promises more than just shopping — it’s designed to be a community hub where riders can immerse themselves in the full REV’IT! experience.

With a 6,204 square-foot (576m²) store in the up-and-coming Denver RiNo Arts District, the REV’IT! Denver store features various zones, allowing guests to experience the wide range of collections. From adventure through urban to race, and from accessible essentials to tailormade professional level one-piece suits. 

However, REV’IT! says the store is not defined by their technical gear collection alone. More than just a store, REV’IT! has set up their retail space to be a place where riders can find inspiration, information, and advice. Whether you’re participating in one of the ride-outs, attending a seminar, or simply dropping in to swap stories over a freshly brewed cup of coffee, REV’IT! says their team will be delighted to see you.

“Obviously having our own retail space is a significant step for our brand. We have designed the space to embody our pillars of Performance, Design, and Innovation. From the materialization, a symphony of innovative design in aluminum and concrete with local elements such as the original timber beams, to the flexible set up and welcoming community area, REV’IT! Denver is a motorcycle gear store the likes of which has not been seen before.” — Iain Howe, Global Marketing Director at REV’IT!

According to REV’IT!, the location of their very first brand store in Denver, Colorado, the outdoor capital of the world, has been carefully selected to not only serve the Denver riding community, but be an active part of it. The upbeat, innovative, and adventurous vibe of the RiNo district is expected to play a major part in that.

REV’IT! Denver is located at 2800 Walnut Street, Suite 120, Denver, CO 80205, U.S.A. Opened Tuesdays to Fridays from 11am to 7pm, Saturdays from 10am to 7pm, and on Sunday from 11am to 5pm. If you find yourself in the area be sure to stop by and check out the new store, which also doubles as the headquarters of REV’IT! USA. For more information visit www.revitsport.com.