Royal Enfield North America has announced a new partnership with Vintage Rides, expanding the brand’s long‑running global adventure travel program into the United States for the first time. The collaboration brings guided and self‑guided motorcycle tours on Royal Enfield motorcycles to riders across the country, marking a new milestone in the company’s 125th anniversary year.

The partnership builds on Royal Enfield and Vintage Rides’ established international relationship, which already offers curated adventures across destinations including the Himalayas, South America, Europe, Africa, and Asia. With the U.S. launch, riders will now have access to professionally organized travel experiences designed around Royal Enfield’s lineup and Vintage Rides’ nearly two decades of expertise in motorcycle touring.

The first U.S. offerings will be based in South Dakota’s Black Hills, where Vintage Rides has established its North American operations. According to Royal Enfield, the region was selected for its mix of smooth, winding tarmac, scenic mountain roads, gravel routes, and extensive off‑road options, giving riders a wide variety of terrain to explore. The launch is timed to coincide with the 2026 Sturgis Motorcycle Rally, which runs through August 16.

Riders can also choose from self‑guided tours featuring curated routes focused on exploration. These include the Best of the Black Hills and Black Hills Blast itineraries, both departing on August 17, immediately following the conclusion of the Sturgis Motorcycle Rally. 

Vintage Rides will provide travel‑ready Royal Enfield motorcycles, local support, and full logistical coordination for both guided and self‑guided formats. Riders can book directly through them, with additional details available on their website.

Royal Enfield states that the expansion reflects its commitment to inspiring exploration through accessible motorcycling experiences. The program also ties into the company’s broader “Ride More” initiative, which focuses on increasing factory‑supported opportunities that encourage riders to spend more time on the road. As the partnership develops, Royal Enfield says additional U.S. regions will be added to the program.