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ADV NewsKTM Parent Company To Handle CFMoto Distribution In Europe

KTM Parent Company To Handle CFMoto Distribution In Europe

Pierer Mobility secures deal to distribute the Chinese brand's motorcycles.

Published on 11.18.2022

Not only is KTM’s parent company Pierer Mobility in the business of producing some of the world’s most sought after motorcycles, it appears it’s working just as hard to infuse the global ecosystem with as many of its brands and affiliated brands as possible, announcing it will take over distribution of 11 CFMoto models in 5 lucrative European markets: Austria, Germany, Spain, Switzerland, and the U.K, as of January 2023.

Pierer’s stable includes several brands such as KTM, Husqvarna and GasGas, as well as a new coalition with MV Agusta, after the Austrian powerhouse recently purchased 25.1% interest in the legendary Italian moniker. CF Moto, the Chinese manufacturing giant, with which Pierer shares proprietary parts and mechanical technologies in exchange for a seat at CFMoto’s mighty assembly and supply chain table, is also part of the familial clan. 

Pierer mobility takes over distribution of CFMoto motorcycles
CFMoto’s 800 Adventura is based around the KTM 799cc parallel-twin. The bike will be arriving at U.S. dealerships early next year.

More recently in their ten year collaboration, CFMoto has become a sales partner for KTM motorcycles sold in China, and Pierer’s stewardship over European sales appears to be a reciprocal handshake, with Hubert Trunkenpolz, Member of the Executive Board of Pierer Mobility saying via a LinkedIn announcement it was “a logical development of our cooperation for us to handle and expand the distribution of CFMoto motorcycles in selected European markets.” 


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Trunkenpolz announcement also noted that the “reliability, experience and quality” Pierer brings will underpin sales, logistics, marketing and customer service as well as the supply of spare parts.

Although CFMoto has already been selling motorcycles in Europe for some time, it’s a huge advantage to be able to leverage the KTM Group’s mastery of the European marketplace and use that strength to elevate the Chinese brand’s fledgling dealer network. 

It feels a trend these days that some key manufacturers are actively seeking out partnerships with opposing brands as a means to support one another’s expansion within the global marketplace. A little give and take for mutual gain. For example MV Agusta recently formed a partnership with KTM to allow the Austrian’s already existing North American subsidiary to not only distribute MV’s latest line of bikes, including the anticipated 5.5 and 9.5 adventure models, but also handle promotion and customer service.

Pierer mobility purchases 25.1% of MV Agusta
Pierer mobility recently purchased 25.1% of MV Agusta, plus KTM will take over distribution of the Italian motorcycles in North America.

This collaboration between global players is great for the consumer as well, since new brands can be fast tracked either into the dealer networks you already frequent, or into new dealerships that are just as inviting. For example, will CFMoto, which has already been selling bikes and all terrain vehicles in the States with limited success eventually be uplifted by KTM’s sales prowess here too? 

There’s an incredibly interesting dynamic playing out here, one that could change not only the future of how motorcycles are manufactured, distributed and serviced, but how we think about the brands themselves. And if it’s KTM leading the way into this potentially homogenized (in a positive way) future, there’s a good chance it’s going to be leading the pack. 

Author: Jamie Elvidge

Jamie has been a motorcycle journalist for more than 30 years, testing the entire range of bikes for the major print magazines and specializing in adventure-travel related stories. To date she’s written and supplied photography for articles describing what it’s like to ride in all 50 states and 43 foreign countries, receiving two Lowell Thomas Society of American Travel Writer’s Awards along the way. Her most-challenging adventure yet has been riding in the 2018 GS Trophy in Mongolia as Team AusAmerica’s embedded journalist.

Author: Jamie Elvidge
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9 thoughts on “KTM Parent Company To Handle CFMoto Distribution In Europe

  1. Race ready with Chinese quality parts, can’t wait to here about the supply chain issues with that! Premium brand pushing low quality crap, great for the reputation

  2. Those bikes are way over weight, use chinese parts, have a spotty dealer network and aren’t any less expensive than the Japanese brands. Don’t see what the draw is.

  3. I just wish KTM could get their own distribution straight first before they take on something else….anyone who has KTM parts for months still on backorder knows what I mean….Also, bikes are on months waiting lists….

  4. I think it’s a good move. More product for the dealers. More customers to spend money on parts, accs. , service. I love my KTM dealer ( Solid Performance) and I want them to grow and be successful, so when I need something they are there.Also it’s another option for people that can’t spend, or won’t spend KTM money on a bike. Get them in the family, next thing you know ,they are trading that CF moto 800 on a 890ADV or a 1290 ADV .

  5. So KTM went away from the 790 motor to me Euro 5 emissions. But somehow China can get away with using the motor? Am I missing something?

  6. Pingback: PIERER Power: KTM’s Parent Company New Distributor for CFMoto and MV Agusta | Motorcycle News

  7. Pingback: PIERER Energy: KTM’s Father or mother Firm New Distributor for CFMoto and MV Agusta - NFL

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