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ADV NewsKTM & Pierer Group Open New $53 Million North America Headquarters

KTM & Pierer Group Open New $53 Million North America Headquarters

This is the company’s biggest single investment in its history.

Published on 03.31.2023

Things keep looking up for KTM parent company Pierer Mobility Group. Just last year the company expanded their coalition with CFMoto and MV Agusta, and closed 2022 with a bang by reporting record sales. This week marked another milestone for KTM North America, and Pierer New Mobility North America organization as it celebrated the official grand opening of the new headquarters in Murrieta, California.

The new facilities will be dedicated to the company’s eight motorcycle brands including KTM, Husqvarna Motorcycles, GASGAS and MV Agusta; in addition to bicycle brands Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles and high-end components under the WP brand.

The development, which is situated on 20 acres of land adjacent to the French Valley Airport just off Winchester Road, was initially announced in August 2021 and the project officially broke ground in November of the same year. Following a development phase over the past 15 months, the $53 million corporate campus is now operational with three state-of-the-art buildings that include over 130,000 square feet of space dedicated to the company’s technical development, administrative offices, media relations, dealer training, warehouse and world championship racing departments, with 12 additional acres set aside for future development.


“This is an emotional day for me,” said Stefan Pierer, CEO of PIERER Mobility AG. “Exactly 30 years ago I started in the USA with only a dozen employees. Today we are Europe’s leading Powered Two-Wheeler group, we’re selling approx. 100,000 units annually in the US market, so more than one billion dollars in sales. The most important success factor for us is racing, that is the driving force that pushed us over the years, even in the US market. Building our new North American headquarters in Murrieta was the biggest single investment we’ve ever made yet. We set a new standard for the whole US market.”

The new headquarters is part of KTM North America’s commitment to growing the sport of motorcycling through continuous investment in infrastructure, research and development, technical training, and continuing education for the company’s products and technology. Specifically, in North America, the organization has grown from 30 employees in 2009 to almost 360 employees in 2023 and this new building allows for further room to expand and grow to support its network of more than 1,000 independently owned small businesses across North America.

The group’s purpose-built private motorsports facility – RD Field – sits one block south of the corporate campus, equipped with two supercross test tracks, hard enduro test track and a trials competition section for product testing and athlete training.

Author: ADV Pulse Staff

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April 3, 2023 2:19 pm

They saved a lot of money on mechanic training and defying warranty claims

May 26, 2023 8:28 pm

They DONT own MvAgusta just yet,,,,


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