Royal Enfield Video Answering ‘Why We Adventure’ Goes Viral
This Himalayan video will get your adventure blood pumping.
The short film explores familiar themes like our innate need for discovery and seeing what’s around the next corner. Yet it delves deeper into how adventure riding is about having our own unique experiences and finding our own version of adventure.
The stunning visuals or riders on Royal Enfield Himalayans, traveling through snow-covered mountains, clearly exemplifies how motorcycles are a powerful conduit between the terrain and our environment. The narrator asserts riders should take their time and that “There’s no rush,” emphasizing the importance of soaking it all in and enjoying the moment.

Another theme expanded on in the film is the value of shared experiences — how being able to share the ride with others helps create stronger bonds and connections. “You wanna have those moments, where you turn around to your buddy and like, ‘Yeah man, we just did that!’.” I’m sure many of us can remember a time looking at an amazing view while on a solo ride, realizing that even the best photo wouldn’t do it justice. Being able to share those intense moments, the struggles, the overcoming, is what makes some of our best memories so powerful.
This Royal Enfield flick gets a lot right about ‘why we ride adventure bikes’ and it ends with a powerful statement. “These days we can get caught up with metrics… going faster…, further…, higher… But really the only metric that really matters is happiness.”
All too often, we see comments from adventure riders online with strong convictions about how their style of riding, their style of bike or gear is the best or right way to do it. But when it comes down to it, we are all stimulated by different things. We all experience the world differently and put value on different experiences. And doing what makes ‘you’ happy is what Adventure Riding is all about.
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Excellent! Love it! Finally someone makes the point of just “do” and not by “how much“.
I was expecting to see Itchy Boot’s in this! But i think they got it pretty much spot on.
I watched part of it. I”ll say “Meh.” If you want to see a GOOD video about riding, go to YouTube and search for “We Ride On” by everide. Now that’s an awesome video.