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ADV NewsShad Terra Adventure Luggage Wins Coveted Red Dot Award

Shad Terra Adventure Luggage Wins Coveted Red Dot Award

The luggage brand snatches another prestigious accolade for its product designs.

Published on 06.24.2021

Shad, manufacturer of motorcycle luggage, has added another notch to their belt after being named the 2021 winner of the prestigious Red Dot Award for its ‘Terra’ adventure luggage line. The award was bestowed by an international panel of more than 50 design experts for product functionality and quality. This is the third Red Dot accolade earned by Shad in the last six years for its luggage designs.

Shad Terra adventure motorcycle luggage

The Terra line was launched last year by the Barcelona-based manufacturer and includes side and top cases made from forged aluminum alloy — a stronger and lighter type of aluminum that allows for the use of thinner cross-sections. The luggage features Shad’s patent-pending Terra Lock System which uses a single mechanism to open/close and mount/remove the case from its rack plus a retractable carrying handle all designed for quick use with one hand. Opening from the side instead of the top further offers the user quick access to their gear while the internal tray and mesh keeps everything in place. 


  • Forged Aluminum construction
  • Stainless steel hinges
  • Patent-pending single mechanism Lock System
  • Side opening
  • Retractable handle
  • Cargo Hooks (top case)
  • Compatible with Shad 4P and 3P series side case racks only
  • Waterproof pyramidal seal with double stepped profile
  • ABS case guards to protect from impacts

Shad’s Terra luggage and TR90 semi-rigid expandable bag were also selected as the winners of the IF Design Awards among more than 10,000 products from 52 countries.


“Winning three Red Dot prizes in six years in addition to two IF Awards is a recognition of the excellent work of the company and their design concepts based on the ‘Engineered for Riding’ idea,” said Shad. Founded in 1973, the company has continued to grow and currently has a worldwide distribution in over 70 countries. 

Shad Terra adventure motorcycle luggage

The awards for the Terra line come after one year of the product on the market which, according to the company, has been a commercial success. Shad is confident that the recent accolades will bring more growth. “We look forward to celebrating new successes thanks to the notoriety generated by the awards but most of all because of the consistent hard work we’ve maintained since the company was founded.”

Shad Terra adventure motorcycle luggage

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Author: ADV Pulse Staff

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2 thoughts on “Shad Terra Adventure Luggage Wins Coveted Red Dot Award

  1. Pingback: Shad Terra Adventure Luggage Wins Coveted Red Dot Award - ADVENTURE & OVERLAND MOTORCYCLE TRAVEL

  2. That Red Dot Award is a bunch of BS. You always win the category, because there are no others. So Shad wanted one and got one, if that’s what you mean by coveted…


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