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ADV NewsKTM Takes Majority Control Of MV Agusta

KTM Takes Majority Control Of MV Agusta

With this latest move, the storied Italian brand is now in Austrian hands.

Published on 03.19.2024

Pierer Mobility AG, KTM’s parent company, continues its expansion spree by taking over yet another brand. In an investor’s report, the Austrian group announced it has acquired a 50.1 percent stake of MV Agusta, officially gaining majority control over the storied Italian motorcycle brand.

The strategic moves that culminated in this acquisition have been playing out for a couple of years now. Back in the Summer of 2022, KTM AG announced it was partnering with MV Agusta for the distribution of the iconic Schiranna bikes in North America. Not long after, KTM acquired 25.1% of the Italian brand and, in 2023, stated its intention to gain a controlling share and continue its plan to steer the troubled-company toward success. “MV Agusta is a jewel. It deserves more visibility, and we will take control of it in a reasonable time,” said Hubert Trunkenpolz, a member of KTM’s executive board. 

KTM takes majority control of MV Agusta
The all-new MV Agusta LXP Orioli adventure bike is expected to be released this year.

The takeover was projected to occur until 2026, but the giant Austrian motorcycle manufacturer has decided to pull the trigger early. The premature move seems to have been prompted by the tangible success of the strategic partnership so far. In fact, MV Agusta is now on track to achieve a net profit for the first time in many years. In 2023 alone, the Italian company introduced 5 new models, and all limited series were sold out within hours of their launch. Additionally, a new dealer network has been established, further reinforcing the brand identity.

KTM takes majority control of MV Agusta
Timur Sardarov, is transitioning from CEO of MV Agusta to a new role as Vice-Chairman and ambassador.

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The Sardarov family, which had majority ownership of MV Agusta, will maintain joint control and a 49.9% stake in the company. Moreover, Hubert Trunkenpolz is taking over the role of CEO and Chairman from MV Agusta’s CEO Timur Sardarov, who will continue to be available to the company as Vice-Chairman, brand ambassador and consultant.

With this move, KTM AG will take over the industrial management of MV Agusta. There are also plans to increase annual production volume to more than 10,000 MV Agusta premium motorcycles at the company’s site in Varese, Italy.

KTM takes majority control of MV Agusta
Hubert Trunkenpolz, KTM’s executive board member, is taking over the role of CEO and Chairman from MV Agusta’s Timur Sardorov.

Timur Sardarov added in a statement: “The personal challenge of guiding the company out of crisis and steering it towards success through innovative business strategies, team expansion, and new product developments has been conquered. It is an honor to play a role in shaping MV Agusta’s legacy. Over the past five years, both the company and I have evolved significantly. Our growth together is a testament to the transformative journey we’ve shared. My time with MV Agusta has been a pivotal chapter in my life, filled with mutual joys and challenges. As I continue to serve as a dedicated Vice-Chairman, I am committed to supporting the company and its ongoing success.”

Author: ADV Pulse Staff
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Cranky Dad
Cranky Dad
March 19, 2024 3:43 pm

Great then KTM will stop supplying parts for previous models like they have with Husky etc.

Jeff
Jeff
March 19, 2024 7:00 pm

If MV wants to increase production, maybe focus on
well designed, reliable and AFFORDABLE products.
Niche products are never volume sellers.
Have a few ” every person” products,
like an adventure touring 650/750/850, competively priced.
AND DON’T FORGET CANADA!!

Tristan Gillis
Tristan Gillis
March 21, 2024 12:07 pm
Reply to  Jeff

Aye, as a Canadian too, I’ve always wanted an MV Agusta, but the pricing is just silly. When a Ducati looks reasonably priced, you’re way too expensive.

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